“uggs” is still recognized as a generic term.

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While the ugg boot style originates in Australia or New Zealand, today the biggest maker of uggs is UGG Australia. This is a brand owned by Deckers Outdoor Corp, which is an American company. All the products are actually made in China.
UGG Australia is generally a more expensive brand than competing sheepskin boot products like Bearpaw and EMU Australia. The selling point of this particular brand has generally been that their boots are the most fashionable, but the 2010 creations of this company tell a different story.
The new 2010 styles from UGG Australia include boots monogrammed with the UGG logo with a metallic sheen in many different variations. In addition they have released many new colors such as magenta, ultramarine, and neon green.
It will be interesting to see whether the new 2010 ugg boots will sell or not. Originally the sheepskin boots became popular because they are plain, simple, and sturdy. In addition, they are also quite warm, though unfortunately not waterproof.
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